Direct Mail MAX
Stop wasting your marketing budget and get RESULTS with Postcards + Matching Google, Facebook, Instagram Ads
Direct Mail Marketing Maximized with Digital
Bridge the gap between direct mail and digital with Direct Mail MAX.
MAX is a seamlessly integrated solution that maximizes your marketing impact by creating multiple “touches” with your target market. Watch the video to see how!
Integrate Direct Mail with Digital Advertising for
Better Marketing Results!
Instead of just mailing postcards, MAX consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Direct Mail MAX helps you increase your ROI by reaching your target audience on multiple channels simultaneously. That means more marketing impressions, or “touches”.
USPS Informed Delivery®
Online Follow-Up Ads
Social Media Follow-Up Ads
Match your direct mail list with social media users
With SocialMatch, we take your direct mailing list and match the names with their Facebook and Instagram accounts. We then deliver the same message from your mailing to your target audience via their social media feeds BEFORE they receive your mailing. The 14-day program begins on the mailing date.
Did you know that 80% of sales are made between the 8th & 12th contact? With SocialMatch, you can make contact with your prospects multiple times, leading to faster conversion!
Know when your mail is delivered
We will track your mail delivery on an individual level with Mail Tracking.
Using a barcode technology system, we track the mail delivery process of your direct mail campaign. In short, you will know exactly when your mail pieces will arrive so you can plan ahead.
We provide you with tracking on your mail delivery all the way down to the per piece level.
Informed Mail Delivery
Notify prospects of your delivery – and lead them to your website
Individuals on your mailing lists who have signed up for Informed Delivery through the USPS will receive a full color, clickable image of your mailing piece via an email preview. This clickable image will link subscribers to your website or landing page, so you will also be able to track where Informed Delivery® emails have been opened geographically.
When someone clicks to your website, Google ads and social media follow-up that mimic the style of your mail piece will be triggered!
Track and record phone calls from your direct mail campaign
With phone call tracking, you can track the effectiveness of your campaign without concern for error. We will give you a free local or toll-free number for each direct mail campaign. Calls to that number will be forwarded to a number of your choice, and the calls will be tracked and recorded. As a result, you’ll get access to full demographic data on each caller. This tool can really help improve the quality of your customer service, making the customer journey even better.
Online Follow-Up Ads
Retarget and engage lost prospects with Google Display Ads
After your direct mail campaign is sent, it is tracked with our mail tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with ads on the Google Display Ads Network.
Ads matching your campaign’s design will follow your website visitors around the internet, directing them back to the website.
Social Media Follow-Up
Increase visibility and convert prospects with social media ads
Increase your conversion rate by pairing your direct mail campaign with Facebook and Instagram ads on the social media platforms.
Ads matching your campaign’s design will be fed into your leads’ news feeds, providing another opportunity for conversions during your campaign.
Users will see your ads on their Facebook or Instagram Newsfeeds, making it more likely for them to view and interact with your ad, leading them back to your website.
Know who is visiting your website
With LeadMatch, you can identity who came to your website and what actions they took. It starts with a small amount of code placed on your website. After that, you can obtain downloads of individuals who visit your website, and then follow-up with them. You can even determine people who anonymously came to your website and contact them by mail.
Did you know … 96% of website visitors leave a website without taking action, often to check out a direct competitor. Follow up with them with LeadMatch. Don’t let a lead get away!
Adding Direct Mail MAX to your mailing is easy and quite inexpensive. Direct Mail MAX is less than 1/2 the cost of a stamp per piece. However, since each campaign is tailored to your specific business, we need to have a chat with you about your business and your goals before giving you a quote. But don’t worry – it’s FREE!
Just call 704-529-0555 and ask to speak with a marketing consultant about Direct Mail MAX.
Schedule a FREE one-on-one Zoom demo today!
Sign up for a consultation, and we’ll contact you to get started!
Direct Mail MAX is Perfect for Small Businesses
Recent MAX Client Results
Clem and his staff have helped us change direction with Direct Mail MAX and our new
website. They developed a direct mail campaign that has increased our business with our loyal customers as well and bringing in new ones.
We really can't express how happy we are with South City Print. They are just great to work with and we look forward to the next project with them.
For over 19,000 pieces mailed:
- Over 260,000 digital ads displayed to Google, Facebook & Instagram users (aka impressions)
- Over 700 total clicks/engagements
- More than 690 unique website visitors have been identified for follow-up contact … and counting!
Frequently Asked Questions
Direct mail already works great for me. Why do I need the MAX version?
If direct mail is already working well for you, that is all the more reason to try MAX! The other digital solutions were specifically chosen because they enhance the return on investment from standard direct mail campaigns. Plus, MAX makes it even easier for you to TRACK the results of your campaign.
If direct mail hasn’t worked for me in the past, will Direct Mail MAX make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.