Direct Mail MAX

Stop wasting your marketing budget and get RESULTS with Postcards + Matching Google, Facebook, Instagram Ads

Direct Mail MAX example

Direct Mail Marketing Maximized with Digital

Bridge the gap between direct mail and digital with Direct Mail MAX.

MAX is a seamlessly integrated solution that maximizes your marketing impact by creating multiple “touches” with your target market. Watch the video to see how!

Integrate Direct Mail with Digital Advertising for
Better Marketing Results!

Instead of just mailing postcards, MAX consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking.  Direct Mail MAX helps you increase your ROI by reaching your target audience on multiple channels simultaneously. That means more marketing impressions, or “touches”. 

SocialMatch

SocialMatch

mail tracking

Mail Tracking

Informed Delivery

USPS Informed Delivery®

Call Tracking

Call Tracking

google ads, google display network, google

Online Follow-Up Ads

Social Tracking

Social Media Follow-Up Ads

In addition, our LeadMatch solution will capture leads who visited your website from your mailing.

1.

SocialMatch

Match your direct mail list with social media users

With SocialMatch, we take your direct mailing list and match the names with their Facebook and Instagram accounts. We then deliver the same message from your mailing to your target audience via their social media feeds BEFORE they receive your mailing. The 14-day program begins on the mailing date.

Did you know that 80% of sales are made between the 8th & 12th contact? With SocialMatch, you can make contact with your prospects multiple times, leading to faster conversion!

2.

Mail Tracking

Know when your mail is delivered

We will track your mail delivery on an individual level with Mail Tracking.

Using a barcode technology system, we track the mail delivery process of your direct mail campaign. In short, you will know exactly when your mail pieces will arrive so you can plan ahead.

We provide you with tracking on your mail delivery all the way down to the per piece level.

3.

Informed Mail Delivery

Notify prospects of your delivery – and lead them to your website

Individuals on your mailing lists who have signed up for Informed Delivery through the USPS will receive a full color, clickable image of your mailing piece via an email preview. This clickable image will link subscribers to your website or landing page, so you will also be able to track where Informed Delivery® emails have been opened geographically.

When someone clicks to your website, Google ads and social media follow-up that mimic the style of your mail piece will be triggered!

4.

Call Tracking

Track and record phone calls from your direct mail campaign

With phone call tracking, you can track the effectiveness of your campaign without concern for error. We will give you a free local or toll-free number for each direct mail campaign. Calls to that number will be forwarded to a number of your choice, and the calls will be tracked and recorded. As a result, you’ll get access to full demographic data on each caller. This tool can really help improve the quality of your customer service, making the customer journey even better. 

5.

Online Follow-Up Ads

Retarget and engage lost prospects with Google Display Ads

After your direct mail campaign is sent, it is tracked with our mail tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with ads on the Google Display Ads Network.

Ads matching your campaign’s design will follow your website visitors around the internet, directing them back to the website.

6.

Social Media Follow-Up

Increase visibility and convert prospects with social media ads

Increase your conversion rate by pairing your direct mail campaign with Facebook and Instagram ads on the social media platforms.

Ads matching your campaign’s design will be fed into your leads’ news feeds, providing another opportunity for conversions during your campaign.

Users will see your ads on their Facebook or Instagram Newsfeeds, making it more likely for them to view and interact with your ad, leading them back to your website.

7.

LeadMatch

Know who is visiting your website

With LeadMatch, you can identity who came to your website and what actions they took. It starts with a small amount of code placed on your website. After that, you can obtain downloads of individuals who visit your website, and then follow-up with them. You can even determine people who anonymously came to your website and contact them by mail.

Did you know … 96% of website visitors leave a website without taking action, often to check out a direct competitor. Follow up with them with LeadMatch. Don’t let a lead get away!

PRICING

Adding Direct Mail MAX to your mailing is easy and quite inexpensive. Direct Mail MAX is less than 1/2 the cost of a stamp per piece. However, since each campaign is tailored to your specific business, we need to have a chat with you about your business and your goals before giving you a quote. But don’t worry – it’s FREE!

Just call 704-529-0555 and ask to speak with a marketing consultant about Direct Mail MAX.

Schedule a FREE one-on-one Zoom demo today!

Sign up for a consultation, and we’ll contact you to get started!

Direct Mail MAX is Perfect for Small Businesses

Recent MAX Client Results

Clem and his staff have helped us change direction with Direct Mail MAX and our new website. They developed a direct mail campaign that has increased our business with our loyal customers as well and bringing in new ones.

We really can't express how happy we are with South City Print. They are just great to work with and we look forward to the next project with them.

David Drew

Owner / Operator NASCAIR HVAC

For over 19,000 pieces mailed:

  • Over 260,000 digital ads displayed to Google, Facebook & Instagram users (aka impressions)
  • Over 700 total clicks/engagements
  • More than 690 unique website visitors have been identified for follow-up contact … and counting!

Frequently Asked Questions

Direct mail already works great for me. Why do I need the MAX version?

If direct mail is already working well for you, that is all the more reason to try MAX! The other digital solutions were specifically chosen because they enhance the return on investment from standard direct mail campaigns. Plus, MAX makes it even easier for you to TRACK the results of your campaign.

If direct mail hasn’t worked for me in the past, will Direct Mail MAX make any difference?

Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.

Still have questions? Fill out this form and we'll contact you!

Based on 59 reviews.
Erinn Hopkins
Erinn Hopkins
March 28, 2021.
South City Print is amazing! They are very quick, responsive and are such nice, amazing people. Shoutout to Delia for always being such a wonderful soul and getting our orders in each month, and to the whole team for being such rockstars! 10/10 recommend!
Ann Butz
Ann Butz
February 19, 2021.
Susanne Corrado's design service guided me through several projects. I highly recommend her for assisting with the artistic side of the project including the colors, text and fonts and type of paper. Attention to detail in each step.
Lesley Chambless
Lesley Chambless
December 27, 2020.
South City Print is an outstanding business partner. They work with us to make our ideas come to reality, even improving on our concepts. Pricing is good and the service is phenomenal.
Taylor Gach
Taylor Gach
December 9, 2020.
My company needed a run of business cards in a 24 hour turn-around. South City Print was able to get them done (with high quality). We will certainly use them in the future!
Jim Largen
Jim Largen
December 2, 2020.
Abbie Nordmark
Abbie Nordmark
October 27, 2020.
I absolutely love my sign! South City Print was super helpful and easy to work with, the sign was better than I could have imagined! A special thanks to Clem and Alexa for all their help.
David Drew
David Drew
September 29, 2020.
I have been in business 17 years, prior to meeting Clem in 2014, our marketing and identity was a Hodge podge of over technical, no branding and failed web ideas. From the beginning, Clem was steadfast in what he wanted to accomplish for NASCAIR heating and cooling, he invested his time and money in making NASCAIR a visible, relevant company with consistent messaging. First they rebuilt the website and removed technical jargon, made the website easier to navigate, visual consistency on every page, service area maps and a direct seasonal relevancy between the website and the reminder post cards to our customers. South City print invested in tracking software so we could see the impact of the mailers, who was responding and what areas of town we were trending the best. He is constantly watching our Google dashboard, works with our vendors for the best post card imagery, hires new people that bring fresh ideas to our campaigns, the truth is South City Print has taken ownership of NASCAIR's presence in the marketplace. Finally one his biggest attributes is he is always thinking ahead for NASCAIR, refreshing the website for the upcoming season and getting the designs and dates in que moths before required drop dates. Clem and his team have taken the load from me and have secured it, as if they owned NASCAIR , I don't believe I would find that anywhere else. David Drew Owner NASCAIR Heating and Cooling
Darius Corry
Darius Corry
September 25, 2020.
We have grown a great relationship through their great service and communication. Delia is always warm and helpful.
Shannon Mare
Shannon Mare
September 8, 2020.
Quality of the work was great and they are a pleasure to deal with. Very responsive and attentive to all my questions.
Kim Lassiter
Kim Lassiter
September 4, 2020.
I LOVE my signage!!! They recommended adding all colors that reflect my current marketing and not just the blue background and white logo as I originally requested and to utilize both windows. Very professional and Alexa kept me updated almost daily. Will use again on other projects coming up!!! Thank you!!

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