direct mail Marketing
a complete range of mailing services
For over 30 years, South City Print has helped businesses create successful direct mail campaigns and projects. Our team of experts is ready to help you develop your direct mail campaign to fit your specific marketing goals. Your campaign success is our priority.
Why Use Direct Mail?
Today more than ever, attention spans are short and email boxes are full. With direct mail, you can target individuals directly at their homes or places of business.
Receiving direct mail requires immediate evaluation of the material. And, people like receiving direct mail!
But don’t just take it from us.
Here are the facts:
- Direct mail receives a 5.3% response rate compared to a .6% response rate for email – Mailchimp
- 65% of millennials pay attention to direct mail advertising – USPS, 2019
- 69% of Americans enjoy receiving direct mail; and they find it a good source of information and ideas. – Paper & Packaging Board, Isobar, May 2019
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want – Small Biz Genius
- 62% of consumers who respond to a direct mail campaign make a purchase within 3 months – CBT News
Our Direct Mail Services
Turn-Key Mailing Service
We handle your entire mailing from start to finish. No need to worry about the printing, the sorting, the mailing. Our process is fast, easy, and saves you tracking down all these services. Rest assured everything will go smoothly through the entire mailing process.
Addressing & Barcoding
You want to assure that your campaign is as successful as possible. We work with you to make our addressing and barcoding efforts efficient and affordable. We have the postal indicias to cover first-class mail, marketing mail, and non-profit marketing mail.
Targeted Mailing Lists
We know how important it is that your mail reaches the hands of your desired audience. Our advanced demographic filters allow you to reach your ideal audience. These filters can include location, age, gender, income, home value, and much more. We will work with you to find the right list of target prospects for your direct mail campaign.
Every Door Direct Mail (EDDM)
What is EDDM?
Every Door Direct Mail, or EDDM, is a service of USPS that allows your business or organization to send saturated mailings to targeted areas of your choosing, for a discounted postage rate.
EDDM is great for announcing grand openings or re-openings, introducing new products or services, and sharing a special promotion or coupon.
Some of the industries that can benefit from EDDM include:
- Dry cleaners
- Retail stores
- Salons and spas
- Auto repair
Ready to Start Your Next Direct Mail Campaign?
Interested in integrating your direct mail campaign with digital advertising?
Check out our Direct Mail MAX omnichannel marketing solution!
Our happy customers speak for us
Clem and his staff have helped us change direction with Direct Mail MAX and our new
website. They developed a direct mail campaign that has increased our business with our loyal customers as well and bringing in new ones.
We really can't express how happy we are with South City Print. They are just great to work with and we look forward to the next project with them.