Why Use Direct Mail Marketing? Because It Works!

Direct marketing is both effective and desirable. As online ads have become commonplace, consumers are experiencing digital fatigue, causing digital ads to be less effective. With direct mail, your message lands directly in the hands of your customers without interruption. Great for small businesses and non-profits!

Print marketing like mail provides the ability to target individuals accurately, while still requiring immediate evaluation of the material. Plus, people like receiving direct mail!

But don’t just take it from us – check out the stats below.

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Put a smile on your customers' faces with personalized postcards

The Power of Direct Mail

Direct Mail is Trustworthy

The nature of mail is non-intrusive, making it a trustworthy way to communicate with prospects. Studies have shown that consumers are more likely to trust direct mail, as well as companies that use it, over anything digital (Mail Shark).
- 56% of people feel that print advertising is the most trustworthy form of marketing (Mail Shark).
- 69% of Americans enjoy receiving direct mail; and they find it a good source of information and ideas (Paper & Packaging Board, Isobar, May 2019)

Direct Mail is Engaging

Mail is a great way to engage with your prospects. According to Mail Shark, research shows that holding a physical mail piece triggers desirability and improves the receiver's perception of your brand. A 2017 USPS study found that the parts of our brains that control motivational responses are 20% more engaged viewing print advertising. If you want your prospects to take action, a postcard mailing is a great choice!
- 65% of Millennials pay attention to direct mail advertising (USPS, 2019)
- 73% of American consumers say they prefer being contacted by brands via mail because they can read it whenever they want (Small Biz Genius)

Direct Mail Has Highest Response Rates

Looking to get a response? Direct mail is the best choice for attracting new and returning business. With the right strategy, a great mail campaign can garner a great return on investment for your business.
- Direct Mail vs. Email: Mail receives a 5.3% response rate compared to 0.6% for email (Mailchimp)
- 43 % of consumers who receive a direct mail piece will download an offer online (DMA)
- 62% of consumers who respond to a direct mail campaign make a purchase within 3 months (CBT News)

Want to see if direct mail will work for your business?

Submit your information to the form below and one of our marketing consultants will contact you for a FREE direct mail consultation. Want an estimate on your campaign? We can do that for you, free of charge.

Our Direct Mail Services

Turn-Key Mailing Service

We handle your entire mailing from start to finish. We’ll take care of the printing, sorting and mailing. Our process is fast, easy, and saves you tracking down all these services. Rest assured everything will go smoothly through the entire mailing process. 

Addressing & Barcoding

We work with you to make our addressing and barcoding efforts efficient and affordable. We have the postal indicias to cover first-class mail, marketing mail, and non-profit marketing mail.  

Targeted Mailing Lists

We know how important it is that your mail reaches the hands of your desired audience. Our advanced demographic filters allow you to reach your target customers. We will work with you to find the right list of target prospects for your campaign.

  • Demographic Mail Lists (age, income, gender, marital status & others)
  • Psychographic Mail Lists (lifestyle interests)
  • New Homeowners Mail Lists
  • Financial, Insurance, Investment & Mortgage Mail Lists
  • Home Improvement Mail Lists
  • Political Mail Lists
  • Real Estate Mail Lists
  • Targeted Saturation Mailing Lists 

Our Mail Formats

Choose from many mail format design styles. Folds, die-cuts, stocks, large sizes, finishes – the list goes on. We’ll help you choose the best format to make your direct mail marketing campaign as memorable and branded as possible.

  • Postcards
  • Over-sized postcards and mailers
  • Personalized letters
  • Letters with additional inserts
  • Specialty envelopes
  • Fold & perforation options
  • Gift card mailers
  • Dimensional mailers

Shipping, Delivery & Fulfillment

Once your project is complete, we offer delivery and/or shipping of your materials. We can deliver to a number of areas in the Charlotte, NC region, as well as ship to your desired locations via UPS, USPS or FedEx.

We also have custom fulfillment solutions to abide by the timing of your projects. If you’re project requires a staggered drop schedule, we can help create a strategy of distribution.

Areas we deliver to: 

  • South Park
  • Fort Mill
  • South Charlotte
  • South End
  • Steele Creek
  • Arrowood
  • Rock Hill

FREE DOWNLOAD! The Ultimate Direct Mail Checklist

Direct Mail Checklist

Are you ready to mail? 

Make sure you have all your ducks in a row with this easy and thorough checklist.

Let's Do Direct Mail!

Enter your email and one of our marketing consultants will contact you for a FREE direct mail consultation. Want an estimate on your campaign? We can do that for you, free of charge.

Try An Every Door Direct Mail (EDDM) Campaign!

What is EDDM?

Every Door Direct Mail, or EDDM, is a service of USPS that allows your business or organization to send saturated mailings to targeted areas of your choosing, for a discounted postage rate. With EDDM, you can target your mailing by zip code, saturating every resident in the area. 

EDDM is great for announcing grand openings or re-openings, introducing new products or services, and sharing a special promotion or coupon. If you are are a small business owner, every door direct mail is a great option for marketing your business to people local to your business. Send your mail to a particular area or neighborhood that you are interested in reaching with EDDM. 

Some of the industries that can benefit from EDDM include: 

  • Non-profit organizations
  • Restaurants
  • HVAC
  • Repair 
  • Real Estate
  • Landscaping
  • Retail stores 
  • Salons and spas 
  • Dentists 
  • Gyms 

And so many more!

eddm, every door direct mail, direct mail marketing

Start Your Direct Mail Campaign Today

Enter your info below and one of our marketing consultants will contact you!

Want to chat with us? Give us a call at 704-529-0555 or email us at support@southcityprint.com.

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