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Why Use Direct Mail? Because it works!

Direct marketing is both effective and desirable. As online ads have become commonplace, consumers are experiencing digital fatigue, causing digital ads to be less effective. With direct mail, your message lands directly in the hands of your customers without interruption. Great for small businesses and non-profits!

Print marketing like mail provides the ability to target individuals accurately, while still requiring immediate evaluation of the material. Plus, people like receiving direct mail!

But don’t just take it from us – check out the stats below.

direct mail
Put a smile on your customers' faces with personalized postcards

The Power of Direct Mail

Direct Mail is Trustworthy

The nature of mail is non-intrusive, making it a trustworthy way to communicate with prospects. Studies have shown that consumers are more likely to trust direct mail, as well as companies that use it, over anything digital (Mail Shark).
- 56% of people feel that print advertising is the most trustworthy form of marketing (Mail Shark).
- 69% of Americans enjoy receiving direct mail; and they find it a good source of information and ideas (Paper & Packaging Board, Isobar, May 2019)

Direct Mail is Engaging

Mail is a great way to engage with your prospects. According to Mail Shark, research shows that holding a physical mail piece triggers desirability and improves the receiver's perception of your brand. A 2017 USPS study found that the parts of our brains that control motivational responses are 20% more engaged viewing print advertising. If you want your prospects to take action, a postcard mailing is a great choice!
- 65% of Millennials pay attention to direct mail advertising (USPS, 2019)
- 73% of American consumers say they prefer being contacted by brands via mail because they can read it whenever they want (Small Biz Genius)

Direct Mail Has Highest Response Rates

Looking to get a response? Direct mail is the best choice for attracting new and returning business. With the right strategy, a great mail campaign can garner a great return on investment for your business.
- Direct Mail vs. Email: Mail receives a 5.3% response rate compared to 0.6% for email (Mailchimp)
- 43 % of consumers who receive a direct mail piece will download an offer online (DMA)
- 62% of consumers who respond to a direct mail campaign make a purchase within 3 months (CBT News)

Want to see if direct mail will work for your business?

Submit your information to the form below and one of our marketing consultants will contact you for a FREE direct mail consultation. Want an estimate on your campaign? We can do that for you, free of charge.

Our Direct Mail Services

Turn-Key Mailing Service

We handle your entire mailing from start to finish. We’ll take care of the printing, sorting and mailing. Our process is fast, easy, and saves you tracking down all these services. Rest assured everything will go smoothly through the entire mailing process. 

Addressing & Barcoding

We work with you to make our addressing and barcoding efforts efficient and affordable. We have the postal indicias to cover first-class mail, marketing mail, and non-profit marketing mail.  

Targeted Mailing Lists

We know how important it is that your mail reaches the hands of your desired audience. Our advanced demographic filters allow you to reach your target customers. We will work with you to find the right list of target prospects for your campaign.

  • Demographic Mail Lists (age, income, gender, marital status & others)
  • Psychographic Mail Lists (lifestyle interests)
  • New Homeowners Mail Lists
  • Financial, Insurance, Investment & Mortgage Mail Lists
  • Home Improvement Mail Lists
  • Political Mail Lists
  • Real Estate Mail Lists
  • Targeted Saturation Mailing Lists 

Our Mail Formats

Choose from many mail format design styles. Folds, die-cuts, stocks, large sizes, finishes – the list goes on. We’ll help you choose the best format to make your direct mail marketing campaign as memorable and branded as possible.

  • Postcards
  • Over-sized postcards and mailers
  • Personalized letters
  • Letters with additional inserts
  • Specialty envelopes
  • Fold & perforation options
  • Gift card mailers
  • Dimensional mailers

Shipping, Delivery & Fulfillment

Once your project is complete, we offer delivery and/or shipping of your materials. We can deliver to a number of areas in the Charlotte, NC region, as well as ship to your desired locations via UPS, USPS or FedEx.

We also have custom fulfillment solutions to abide by the timing of your projects. If you’re project requires a staggered drop schedule, we can help create a strategy of distribution.

Areas we deliver to: 

  • South Park
  • Fort Mill
  • South Charlotte
  • South End
  • Steele Creek
  • Arrowood
  • Rock Hill

FREE DOWNLOAD! The Ultimate Direct Mail Checklist

Direct Mail Checklist

Are you ready to mail? 

Make sure you have all your ducks in a row with this easy and thorough checklist.

Let's Do Direct Mail!

Enter your email and one of our marketing consultants will contact you for a FREE direct mail consultation. Want an estimate on your campaign? We can do that for you, free of charge.

Try An Every Door Direct Mail (EDDM) Campaign!

What is EDDM?

Every Door Direct Mail, or EDDM, is a service of USPS that allows your business or organization to send saturated mailings to targeted areas of your choosing, for a discounted postage rate. With EDDM, you can target your mailing by zip code, saturating every resident in the area. 

EDDM is great for announcing grand openings or re-openings, introducing new products or services, and sharing a special promotion or coupon. If you are are a small business owner, every door direct mail is a great option for marketing your business to people local to your business. Send your mail to a particular area or neighborhood that you are interested in reaching with EDDM. 

Some of the industries that can benefit from EDDM include: 

  • Non-profit organizations
  • Restaurants
  • HVAC
  • Repair 
  • Real Estate
  • Landscaping
  • Retail stores 
  • Salons and spas 
  • Dentists 
  • Gyms 

And so many more!

eddm, every door direct mail, direct mail marketing

Start Your Direct Mail Campaign Today

Enter your info below and one of our marketing consultants will contact you!

Want to chat with us? Give us a call at 704-529-0555 or email us at support@southcityprint.com.

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Based on 59 reviews.
Erinn Hopkins
Erinn Hopkins
March 28, 2021.
South City Print is amazing! They are very quick, responsive and are such nice, amazing people. Shoutout to Delia for always being such a wonderful soul and getting our orders in each month, and to the whole team for being such rockstars! 10/10 recommend!
Ann Butz
Ann Butz
February 19, 2021.
Susanne Corrado's design service guided me through several projects. I highly recommend her for assisting with the artistic side of the project including the colors, text and fonts and type of paper. Attention to detail in each step.
Lesley Chambless
Lesley Chambless
December 27, 2020.
South City Print is an outstanding business partner. They work with us to make our ideas come to reality, even improving on our concepts. Pricing is good and the service is phenomenal.
Taylor Gach
Taylor Gach
December 9, 2020.
My company needed a run of business cards in a 24 hour turn-around. South City Print was able to get them done (with high quality). We will certainly use them in the future!
Jim Largen
Jim Largen
December 2, 2020.
Abbie Nordmark
Abbie Nordmark
October 27, 2020.
I absolutely love my sign! South City Print was super helpful and easy to work with, the sign was better than I could have imagined! A special thanks to Clem and Alexa for all their help.
David Drew
David Drew
September 29, 2020.
I have been in business 17 years, prior to meeting Clem in 2014, our marketing and identity was a Hodge podge of over technical, no branding and failed web ideas. From the beginning, Clem was steadfast in what he wanted to accomplish for NASCAIR heating and cooling, he invested his time and money in making NASCAIR a visible, relevant company with consistent messaging. First they rebuilt the website and removed technical jargon, made the website easier to navigate, visual consistency on every page, service area maps and a direct seasonal relevancy between the website and the reminder post cards to our customers. South City print invested in tracking software so we could see the impact of the mailers, who was responding and what areas of town we were trending the best. He is constantly watching our Google dashboard, works with our vendors for the best post card imagery, hires new people that bring fresh ideas to our campaigns, the truth is South City Print has taken ownership of NASCAIR's presence in the marketplace. Finally one his biggest attributes is he is always thinking ahead for NASCAIR, refreshing the website for the upcoming season and getting the designs and dates in que moths before required drop dates. Clem and his team have taken the load from me and have secured it, as if they owned NASCAIR , I don't believe I would find that anywhere else. David Drew Owner NASCAIR Heating and Cooling
Darius Corry
Darius Corry
September 25, 2020.
We have grown a great relationship through their great service and communication. Delia is always warm and helpful.
Shannon Mare
Shannon Mare
September 8, 2020.
Quality of the work was great and they are a pleasure to deal with. Very responsive and attentive to all my questions.
Kim Lassiter
Kim Lassiter
September 4, 2020.
I LOVE my signage!!! They recommended adding all colors that reflect my current marketing and not just the blue background and white logo as I originally requested and to utilize both windows. Very professional and Alexa kept me updated almost daily. Will use again on other projects coming up!!! Thank you!!