direct mail Marketing

a complete range of mailing services

For over 30 years, we have enjoyed helping businesses create successful direct mail campaigns. With direct mail, you can reach new prospects and further engage your clients. Whether you are B2C or B2B, we have the solutions to help you meet your marketing goals. We design, print and mail for you. 

Why Use Direct Mail?

Put a smile on your customers' faces with personalized postcards

Cut through the digital noise of online ads, spam emails and social media. With direct mail, you can get your message directly into the hands of your customers without interruption. 

In the modern age of our digital world, mail may seem like an outdated thing of the past. However, data and studies show otherwise. Not only is direct mail effective, but it is also desirable among consumers! 

But don’t just take it from us – check out the stats below.

It's Trustworthy

The nature of mail is inherently non-intrusive, making it a trustworthy way to communicate with customers and prospects. Studies have shown that consumers are more likely to trust direct mail, as well as companies that use it, over anything digital (Mail Shark).
- 56% of people feel that print advertising is the most trustworthy form of marketing
- 69% of Americans enjoy receiving direct mail; and they find it a good source of information and ideas. (Paper & Packaging Board, Isobar, May 2019)

It's Engaging

Mail is a great way to engage with your prospects. According to Mail Shark, research shows that holding a physical mail piece triggers desirability and improves a prospect’s perception of your brand. A 2017 USPS study found that the parts of our brains that control motivational responses are 20% more engaged viewing print advertising.
- 65% of Millennials pay attention to direct mail advertising (USPS, 2019)
- 73% of American consumers say they prefer being contacted by brands via mail because they can read it whenever they want (Small Biz Genius)

Highest Response Rates

Looking to get a response? Direct mail is the best choice for garnering new and returning business.
- Direct Mail vs. Email: Mail receives a 5.3% response rate compared to 0.6% for email (Mailchimp)
- Email, paid and social media receive a 1% response rate. Display ads average a 0.3% response rate. Comparatively, direct mail house lists receive 9% average response rate and prospect lists receive a response rate of 5%.
- 62% of consumers who respond to a direct mail campaign make a purchase within 3 months (CBT News)

Our Direct Mail Services

Turn-Key Mailing Service

We handle your entire mailing from start to finish. No need to worry about the printing, the sorting, the mailing. Our process is fast, easy, and saves you tracking down all these services. Rest assured everything will go smoothly through the entire mailing process. 

Addressing & Barcoding

You want to assure that your campaign is as successful as possible. We work with you to make our addressing and barcoding efforts efficient and affordable. We have the postal indicias to cover first-class mail, marketing mail, and non-profit marketing mail.  

Targeted Mailing Lists

We know how important it is that your mail reaches the hands of your desired audience. Our advanced demographic filters allow you to reach your ideal audience. These filters can include location, age, gender, income, home value, and much more. We will work with you to find the right list of target prospects for your campaign.

Every Door Direct Mail (EDDM)

What is EDDM?  

Every Door Direct Mail, or EDDM, is a service of USPS that allows your business or organization to send saturated mailings to targeted areas of your choosing, for a discounted postage rate.  

EDDM is great for announcing grand openings or re-openings, introducing new products or services, and sharing a special promotion or coupon. Send your mail to a particular area or neighborhood that you are interested in reaching with EDDM.

Some of the industries that can benefit from EDDM include: 

  • Restaurants
  • Dry cleaners 
  • Moving/storage 
  • Retail stores 
  • Churches
  • Salons and spas 
  • Dentists 
  • Gyms 
  • Auto repair 
eddm, every door direct mail, direct mail marketing

Start Your Direct Mail Campaign Today

We will help you choose the best options for your marketing goals. You can call or email with any questions. Request an estimate on your mailing, or if you’re ready to get started – place an order through the order tab!

Want to take your campaign a step further? Integrate your direct mail with digital advertising with Direct Mail MAX, our omni-channel marketing solution!

Our happy customers speak for us

Clem and his staff have helped us change direction with Direct Mail MAX and our new website. They developed a direct mail campaign that has increased our business with our loyal customers as well and bringing in new ones.

We really can't express how happy we are with South City Print. They are just great to work with and we look forward to the next project with them.

Owner / Operator NASCAIR HVAC

Customer Highlights

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