aka promotional products
Branded merchandise can be a powerful tool for businesses to increase brand awareness and build relationships with customers. Here are some potential benefits of using promotional products:
Increased brand recognition: Branded products are tangible items that have your brand’s logo or message on them. When people use or see these products, they are reminded of your brand, which can increase brand recognition and recall.
Enhanced customer loyalty: Giving customers a branded gift can make them feel valued and appreciated. This can strengthen their loyalty to your brand and increase the likelihood that they will make repeat purchases.
Cost-effective marketing: Compared to other marketing methods like TV ads or billboards, branded merchandise can be relatively inexpensive. This means that businesses with tight marketing budgets can still reach a large audience through promotional products.
Increased customer engagement: Promotional products can encourage customers to engage with your brand on social media or in other ways. For example, you could offer a free product to customers who post a photo of themselves using your product on Instagram.
Greater exposure: Branded items are often used or worn in public, which can give your brand exposure to a wider audience. For example, if someone wears a hat with your logo on it, everyone they encounter throughout the day will see your brand.
Overall, branded merchandise, aka promotional products can be a valuable addition to a business’s marketing strategy. By choosing the right products and using them strategically, businesses can increase brand awareness, enhance customer loyalty, and achieve other marketing goals.