Executive Summary: Direct mail only works when it’s done strategically. The best campaigns focus on targeting the right audience, using bold design and compelling, even emotional (emotive) copy, and prompting…
Executive Summary: Bleeds ensure your printed designs extend cleanly to the paper’s edge without unwanted white borders. They add ⅛ inch beyond the “trim lines” (AKA “crop marks”) so color,…
Executive Summary: When businesses outgrow their printers, it shows in quality, consistency, and missed opportunities. A true printing partner offers more than production; they bring experience, attention to detail, and…
While it may seem like an outdated relic, Direct Mail Marketing is even MORE relevant today than ever! Read this post to learn the top 5 reasons DMM is right for your business - along with the scientific evidence to back them up.
Want to turn your direct mailing into a multichannel marketing campaign at no extra cost? With Informed Delivery, all you have to do is send your mail, and the United…
Mosaic Pediatric Therapy Gift Box Since the start of the COVID pandemic, companies and organizations have pivoted to conducting business and hosting events virtually. Many people love this change. More…
It's no denying that the marketing world is digital-dominated. But, that’s even more reason to do direct mail. In our latest blog post, I shared 10 Reasons Why You Should…
In our digital obsessed world, direct mail marketing may sound “outdated." But, despite our world’s affinity for digital, direct mail is an effective way to reach your target audience, grab…
Why Give Gifts to Employees? Everyone loves gifts. Your employees are no exception. In fact, employee gifts can help boost morale. They’re more than just goodies and gizmos; they’re thoughtful…
What’s the difference between Every Door Direct Mail (EDDM) and Direct Mail? It's no secret that direct mail is a great marketing tool to send a message and share your…