Is Your Printer Just Producing Files or Helping Your Project Succeed?
Most people think printing is the last step. You send files, approve a proof, and wait for boxes to arrive. But anyone who has worked on a real campaign knows…
How to Track ROI from Direct Mail (and Prove It’s Working)
Executive Summary: Direct mail ROI is no longer guesswork. By using personalized QR codes, unique URLs, website tracking plugins, and USPS Informed Delivery, businesses can see exactly how recipients engage…
Why “Lumpy Mail” Works: How 3D Mailers Get Opened (and Remembered)
Executive Summary: Lumpy mail (3D mail) stands out because it triggers curiosity and the natural urge to find out “what’s inside.” Unlike flat mail (postcards or letters), dimensional pieces get…
How to Create a Direct Mail Campaign That Actually Gets Opened
Executive Summary: Direct mail only works when it’s done strategically. The best campaigns focus on targeting the right audience, using bold design and compelling, even emotional (emotive) copy, and prompting…
What Is a “Bleed” and Why It Can Make or Break Your Design
Executive Summary: Bleeds ensure your printed designs extend cleanly to the paper’s edge without unwanted white borders. They add ⅛ inch beyond the “trim lines” (AKA “crop marks”) so color,…
5 Signs You’ve Outgrown Your Printing Company (and What to Look for Next)
Executive Summary: When businesses outgrow their printers, it shows in quality, consistency, and missed opportunities. A true printing partner offers more than production; they bring experience, attention to detail, and…
Why is Direct Mail Relevant in a Digital World?
While it may seem like an outdated relic, Direct Mail Marketing is even MORE relevant today than ever! Read this post to learn the top 5 reasons DMM is right for your business - along with the scientific evidence to back them up.
Why Informed Delivery Will Enhance Your Direct Mail Marketing Campaign
Want to turn your direct mailing into a multichannel marketing campaign at no extra cost? With Informed Delivery, all you have to do is send your mail, and the United…
How To Use Promotional Products To Enhance Virtual Events
Mosaic Pediatric Therapy Gift Box Since the start of the COVID pandemic, companies and organizations have pivoted to conducting business and hosting events virtually. Many people love this change. More…
Four Essential Tips For Adding Direct Mail To Your Marketing
It's no denying that the marketing world is digital-dominated. But, that’s even more reason to do direct mail. In our latest blog post, I shared 10 Reasons Why You Should…